Privacy Policy

Effective Date: January 1, 2024

1. Information We Collect

Personal Information

We collect information that identifies you personally when you:

• Create an Account: Name, email address, shipping address, phone number
• Make Purchases: Payment information (processed securely through our payment partners), billing address
• Contact Customer Service: Communication history and related information
• Age Verification: Date of birth for compliance with firearms regulations

Technical Information

• Device Information: IP address, browser type, operating system
• Usage Data: Pages visited, time spent on site, products viewed
• Location Data: General geographic location for regulatory compliance and service optimization

2. How We Use Your Information

We use your information with the precision and purpose that defines our brand:

• Order Processing: To process and fulfill your purchases of our 1301 Series, A400 Series, and other premium products
• Customer Service: To provide expert assistance and support
• Security & Compliance: To verify identity and ensure compliance with firearms regulations
• Website Improvement: To enhance your browsing and shopping experience
• Legal Compliance: To meet regulatory requirements for firearms sales

3. Data Sharing and Disclosure

We handle your data with the same discretion our customers expect:

Service Providers

• Payment Processors: Visa, MasterCard, JCB, PayPal – for secure transaction processing
• Shipping Partners: For delivering your orders worldwide (excluding restricted regions)
• Technical Support: For maintaining our secure online platform

Legal Requirements

We may disclose information when required by law, including:

• Compliance with firearms regulations and background check requirements
• Response to lawful requests from authorities
• Protection of our rights, users, and the public

Business Transfers

In the event of merger, acquisition, or sale, customer information may be transferred as a business asset.

4. International Data Transfers

As a global company serving customers worldwide (with exceptions for certain Asian regions and remote areas), your data may be processed in the United States and other countries where our service providers operate. We ensure appropriate safeguards are in place for these transfers.

5. Data Storage and Security

• Encryption: SSL/TLS encryption for all data transmissions
• Payment Security: We never store complete payment details on our servers
• Access Controls: Strict limitations on employee access to personal data
• Regular Audits: Continuous monitoring and security assessments
• Data Retention: We retain personal information only as long as necessary for business and legal purposes

6. Your Rights and Choices

You have control over your personal information:

• Access & Correction: Review and update your account information
• Data Portability: Request a copy of your personal data
• Deletion: Request deletion of your personal information, subject to legal retention requirements
• Marketing Preferences: Opt-out of marketing communications
• Account Management: Manage your preferences through your account settings

7. Cookies and Tracking Technologies

Essential Cookies

• Session management and shopping cart functionality
• Security and fraud prevention
• Site performance optimization

Analytical Cookies

• Understanding how customers interact with our site
• Improving website functionality and user experience
• Analyzing product interest across our series and accessories

Your Cookie Choices

You can manage cookie preferences through your browser settings. Note that disabling essential cookies may affect site functionality.

8. Age Restrictions

Our website and services are not intended for individuals under the age of 18. We do not knowingly collect personal information from minors. All firearms purchases require appropriate age verification and background checks as required by law.

9. Policy Updates

We may update this policy to reflect changes in our practices or legal requirements. Significant changes will be communicated through our website or direct notification when appropriate.

10. Contact Information

Thank you for trusting Beretta Sales Store with your business. We are committed to protecting your privacy with the same excellence that defines our products.